Vitalia Lifestyle Group began life in 2013 when Roberto Guiati opened his first restaurant Zenzero Restaurant & Wine Bar followed by Luce Osteria and Roberto’s Osteria in Kuala Lumpur bringing the finest quality regional Italian food to Malaysia.

In 2023 He opened the first Roberto’s Pronto – an authentic Italian Deli and Restaurant in the truest sense of the word. His aim was to provide great quality, authentic Italian food at sensible prices, and to provide informal but excellent service to our customers. That aim remains the same today.